How Much Should I Charge For Embroidery? Let’s Find Out!

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If you are running an embroidery shop, you should know how to meet the shop expenses? And how to evaluate your embroidery work according to the industry. Similarly, many new embroidery business owners ask us, “How Much Should I Charge For Embroidery?

After deep research, I found that the easiest way of pricing your embroidery work is by counting the number of stitches. However, suppose you have just started a new business. In that case, it is better to charge less than other competitors to make good customers. For a beginner, I recommend charging 100 cents per 1000 stitches, and later you can increase the rate with time.

Further, you can also evaluate your embroidery work by judging the number of colors used or assessing the stitch length. Nowadays, most of the sellers charge according to the order quantity. They first analyze the order quantity. If the order is bulk, they charge a reasonable amount, and if the demand is not huge, they like to assign a handsome amount.

Furthermore, it is better to choose your home to start an embroidery business as you will not have to pay rent or any other electric bills. And you can easily make a healthy profit. I would still suggest charging less than your opponents to make customers initially because charging less than the market will attract more customers to yourself.

Advance Steps of Pricing Your Embroidery Work

Let’s discuss the best steps of how much a person should charge for embroidery work without wasting any time.

By Calculating Your Embroidery Cost

First of all, it is better to calculate how much is required for embroidery, so you charge according to that. Embroidery costs depend on a lot of things. Mostly it depends on the number of stitches.

Now someone asked what embroidery stitches are?

An embroidery stitch is when the needle is transfixed from the material. Or when more than one stitch is performed, forming a figure is called an embroidery stitch.

Moreover, many sellers in the market rely on two standard embroidery pricing methods for a long time. One is “pricing per stitch,” and the second is “fixed unit pricing.”

Pricing Per Stitch

Almost all the sellers in the market set their price per stitch. It means they set a price according to the number of stitches. More so, the cost is charged depending on the order quantity. For bulk orders, a reasonable price is set per stitch. Whereas for a short order, a good amount is placed per stitch.

Fixed Unit Pricing

Fixed unit pricing is set per “tape.”

Now a question arises, “What is meant by tape here?

When many stitches are performed similarly and form a design, so it is called tape, now the designs can be affordable or expensive for embroiders. If the design is getting above the cost, the embroiders try to build a design with fewer stitches to save money. Hence it appears as a preliminary design which then turns into a loss for the embroiders. 

It’s not easy to run an embroidery shop. You must have a handsome budget and a strong heart to face all the problems that come infront of you while doing embroidery business. You must not panic in the loss. 

Embroidery Pricing Method

Nowhere, the question, How Much Should I Charge For Embroidery will come to an end. You need to follow some simple rules. It is better to do simple math and nothing else.

Things that will decide your embroidery cost are as follows:

  • The exact price of embroidery
  • Net profit
  • Recognize the value of the product
  • Opponents and market pricing
  • Price at which you sell your product

First of all, it is better to add all the business expenses. For example, shop rent, equipment cost, labor salaries, insurance, damages, raw material, office cost, phone bills, etc., they divide the total cost by duty hours laborers spend every day.

Embroidery Pricing Table

Daily work hours8 hours
Number of working days in a week5 days
Weeks in one year52 weeks
Total hours in one year 8 × 5 × 52 = 2080 hours

Problems People Face in the Embroidery Business

After my research, I found that more than 80% of the embroiders face the following problems in this business.

  • I am charging too much. That’s why my customers are going to my opponents.
  • If I don’t charge a reasonable amount, I won’t be able to produce a handsome profit.
  • The competition is slightly higher than my expectations, so I should charge less than others for survival.
  • Is it better to invest more money than others? Will it be sufficient for my business?
  • Lack of experience and lack of contacts.

How To Price Embroidery Design The Right Way?

Now what you have to do is add all your expenses as I have mentioned above. Suppose your total cost per year is $40k. After that, divide the price by the number of hours per year that is $18.50. Now, this is your pricing per unit. In my opinion, the best unit for the embroidery business is the stitch count. 

Suppose your embroidery machine can produce 20 to 30 thousand stitches in one hour, which means it costs $18.50 for all the stitches. So for 1000 stitches, it will cost around $0.68 to $1.03. Congrats! You just have evaluated a standard price per 1000 stitches for your embroidery business. 

Furthermore, by simple math, the selling price per 1000 stitches should be $1.8 to $2.7. For example, for a 6000 stitches product, the selling price should be $12.6 to $18.9. This is called cost per product. In addition, for a 1000 product order, the final price would be $12,600 to $18,900.


After deep research, I conclude that embroidery and monogramming are expensive. Because of world, most well renowned and famous brands still prefer embroidery for their brand logos. Around the globe, embroidery is considered more professional than other printing procedures such as screen printing or DTG.

When you finally decide to price your embroidery work, first make sure our business is making a wealthy profit. Otherwise, you may face loss if you are not charging well for your precious products. I hope the above information will help you a lot and next time you don’t come up with how much should I charge for embroidery.

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